Propuesta de Estrategia de Posicionamiento de la Universidad Técnica de Manabí en las Redes Sociales
MBA. Kasandra Vanessa Saldarriaga Villamil, Ivonne Annabell Mera Roca

The aim of this paper is to propose a positioning strategy of the Technical University of Manabí in social networks, allowing to inform the world the activities, services, processes and academic level offered by this alma mater, and transmitted students and teachers at national and international levels; as well as the prestige of graduates professionals in this institution of higher education. In this descriptive study using documentary analysis method for finding information on the subject it is made; also open the semi-standardized interview experts used. As a result it is considered that the incursion of the University on social networks allow position the corporate image of the institution, so the inequalities that exist with the great universities of the country and the world, are less obvious, thus creating reliable sources of information to enable better guide users who want to to know the services it offers. In conclusion it is pointed at the need to work on usability and information architecture more motivating interfaces that reflect the daily life of the University.

Full Text: PDF     DOI: 10.15640/jcsit.v4n1a5