Reputation System for Fraud Detection in Nigerian Consumer-to-Consumer E-Commerce
Lawal Oluwadamilare Rasheed, AwoyeluIyabo Olukemi

Consumer-to-consumer e-commerce is a way of buying and selling of goods and services that involve consumers selling goods and services to other consumers. Over the years, the number of internet users in Nigeria have rapidly increased, which has in turn led to fast growth in the e-commerce market. The major setback in a Nigerian consumer-to-consumer e-commerce application is the lack of information about the history and the behavior of sellers. Existing reputation systems in literatures relied only on ratings provided by registered users; and this often resulted in cold-start problem. In this paper, a reputation system was formulated based on decision maker ratings, non-registered users’ ratings, and registered users’ ratings. The reputation system can be understood and implemented in a consumer-to-consumer e-commerce platform.

Full Text: PDF     DOI: 10.15640/jcsit.v7n2a6